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The Brain Audit – 3 Day Live Workshop Recording By Sean D’Souza
$14.00
File size: 968 MB
Media Type: Online Course
Delivery Time: 1-12 hours.
Content proof: Watch here!
- Description
Description
Description
The Brain Audit – 3 Day Live Workshop Recording By Sean D’Souza – Instant download!
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| Have you seen a customer back out of a deal at the very last minute? (Have you seen your customer ready to sign up, and then mysteriously back away? Don’t you feel like tearing your hair out when customers do that?) |
| When a sale falls apart, it’s extremely frustrating!
And what’s frustrating is the fact that you don’t know at which point the sale fell apart. What you do know is that your product or service is really good for your customer. And that you’ve done everything to get them interested and ready to buy. And are you losing tons of business because you don’t know how the customer’s brain works? Your customer’s brain is a lot like the ‘conveyor belt’ at the airport. |
| Introducing The Brain Audit Kit
The Brain Audit Kit is a complete system that enables you to understand what’s going on inside the brain of your customer. It’s a system that is based on a deep understanding of how our mind works. Being pushy is unnecessary… That’s because pushiness creates an unnatural situation. The Brain Audit doesn’t teach you how to use mind tricks. It’s not a system of coercion. It doesn’t psyche the customer into buying against his or her will. Instead it shows you how to attract the attention of a customer. It shows you how to keep that attention. It shows you where the attention wavers. And it takes you through a series of steps that we all take on a day-to-day basis when buying products or services. So what’s the ‘iffiness’ factor? On any given day, if you were to ask someone to critique your website, your presentation or your business cards, they’ll simply give you an opinion. And the opinion will vary from person to person. This variation leaves you confused. |
How do you know if your website message is working as well as it should? How can you know in advance that your presentation will wake up your audience? The Brain Audit gives you clear guidelines that enable you to see for yourself what’s missing and what’s working |
| With The Brain Audit, you’re going to have consistent results The reason why you’ll get consistent results is because of three simple reasons: Reason 1: The Brain Audit is built on a system. It’s not random. Reason 2: It isn’t some magic trick. It follows the decision-making pattern that we use everyday. Reason 3: You can spot the mistakes and fix them thereby improving attraction and conversion. So what’s in The Brain Audit Kit? And how can it help you? Here is just a tiny preview of what’s in The Brain Audit Kit. How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don’t leave the thought process to chance and let that customer walk away. Your customers don’t want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? Is the Brain a Conveyor Belt?: Does the brain actually process thoughts in a step-by-step manner? Would you believe it’s not random at all? The Brain Audit is a tool that allows you to understand the predictability of a buying sequence. The moment you understand how the ‘conveyor belt’ concept works, you’ll see that your brain follows this sequence no matter what product or service you’re buying. The Hidden Trigger: This one factor will turn everything you’ve learned on its head. Readers have changed their business cards, their websites and their whole way of thinking once they learned the extreme power of this simple trigger. When you use this trigger, you activate the curiosity of the brain and get customers engaged. Customers start asking questions, and instead of shooing you away, invite you to tell them more. The Futility of Solutions: Most of us believe that we should talk about benefits and solutions. And benefits and solutions work, but they fail miserably if they’re placed out of the sequence. So where do you place your benefits? And why? Getting the Customer’s Attention: The core of getting attention is to flag a customer down. But how are you going to do that if you don’t even know what gets their attention in the first place? The Brain Audit not only shows you how to get their attention, but actually get a response. This response helps you go ahead with the sale. Targeting and Testing: Easily the most important factor of marketing is targeting. But how do you target? How do you target when you’ve got multiple products and services? How do you target when you’ve got such a wide potential customer base? The Brain Audit shows you how. Ignore targeting and you get close to zero-response and polite smiles. Case Studies: How to create a killer case study based on the brain. Here are several case studies that help you create a distinct marketing tool that you can use in any business you start up. Uniqueness: You’ve probably heard about a USP several times before. How do you stop your brand from being a commodity? There’s a comprehensive wealth of information within The Brain Audit that shows you how to go about defining your uniqueness in a step-by-step manner. Is the Customer Ready To Buy?: Customers give you a clear indication when they’re ready to buy. But we read the signals all wrong. Instead of anticipating and preparing for this moment, we make the mistake of getting defensive, and it drives the customer away. So what does the customer say? How do we know that the customer is ready? You’ll be amazed that you’ve never realised this obvious buying signal before. Attracting Ideal Customers: It’s all very fine to attract customers, but how do you attract the customers you want? There’s a simple way to attract the non-pesky customers. There’s a simple way to attract customers from specific industries or locations. With this information you get the dream customers and the painful customers never show up at all. The Risk Factor: One of the biggest reasons customers don’t buy is the inherent risk. The risk of making a mistake; the risk of looking like a fool; the risk of wasting time, money and resources. Even when a customer is ready to buy the risk becomes an almost insurmountable wall. How do you reduce this risk to zero? And how do you explore the obvious as well as the hidden risks and get them out of the way? The Next Step: You can get all the information in the world, but if you can’t benchmark or audit it, the information becomes pretty useless. Think of The Brain Audit system as ‘brain analytics’. You can test and measure, but more importantly you can spot EXACTLY when you’re doing something wrong—and fix it all by yourself. |
 Editor-at-Large Inc. Magazine Sean makes the process of selling so simple, so logical, and so entertaining that you can’t help wondering why everyone doesn’t do it his way. Read this wonderful little book, and your only regret will be that you didn’t discover it sooner.” |
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The Brain Audit is designed to do the following:
The Brain Audit uses a simple system to achieve the above
Structured explanations: Every chapter has very structured explanations. So each explanation builds on the previous one, and each chapter builds on the next. This leads to sequential assimilation of facts and details. And helps greatly when it comes to implementing the concepts for your web page, articles, presentations etc.
Important points are visually summarised with cartoons and captions. Checklists: There are checklists within the book. The checklists enable you to step through the sequence and make sure you don’t miss anything out. Of course, you may want a series of checklists as you go through applying The Brain Audit across several media, so a downloadable version is included as well.
Summaries, checklists, case studies: All designed to quickly learn and implement Comprehensive textual summary: At the end of every chapter, there’s a quick summary page. This isn’t just a bunch of points, but rather about 8-10 paragraphs that encapsulate the entire learning. This enables you to refresh your knowledge of the chapter, and also provides a quick reference guide for the future. |
| What’s Different About The Brain Audit? The Brain Audit is not just an idea or concept. It’s a system. And it gives you clear tools to implement the system. Besides it’s an audit, remember? There are steps and no randomness. You can go back and check what you did correctly and where you went wrong. But there’s something else quite unique about The Brain Audit. The Brain Audit has been around for many years and is unique because it has over 800 testimonials on the Psychotactics website and over 100 testimonials on Amazon. It’s proof that The Brain Audit works, and works very well indeed. It’s been read and tested in virtually every country you can think of. You’ll find testimonials from readers in places such as the United States, UK, Australia, New Zealand etc., to countries where the first language may be Hungarian, German, French, Hindi or Italian. Because it’s brain-driven the concepts work across languages and cultures and even in small or big economies. |
| “I have used the principles in writing Web Pages, writing articles, making presentations, networking, negotiating and even writing submissions for a judge! The Brain Audit actually works.” “There are marketing books and there are marketing books – I bet there are not many you have read many times over? That’s because very few in my experience change the very basis of how you think. At the end of the day marketing or sales is the art of persuasion. No matter what you do, we all use the art of persuasion everyday of our lives. Whether we are persuading someone to buy our product, use our service, buy into a new idea, or in my case, decide a law suit in my client’s favour. The Brain Audit really teaches you the art of persuasion because it gives an insight into how people’s brains work. I have used the principles in writing Web pages, writing articles, making presentations, networking, negotiating and even writing submissions for a judge! But the best bit about The Brain Audit is that it actually works. The principles are easy to understand – applying them takes practice, but persevere and you will see results. I have virtually built a business on the principles in The Brain Audit and if you don’t believe me take a look at approachablelawyer.com. Would I recommend it to anyone who is serious about getting on in business? Absolutely.”  Lawyer Auckland, New Zealand. |
| But do you really need another ‘marketing’ book? You’ve probably read enough marketing articles online. You’ve probably ended up at least a few workshops or seminars. And there’s no shortage of books at your library or at your local bookstore. So isn’t The Brain Audit just one more thing you have to read? Let’s find out what Paul Mitchell and Shannon Bradford have to say: |
| “Before I purchased The Brain Audit, I thought this is just crazy, I’ve got so much marketing material that I still haven’t implemented”. But right from Sean’s first story and metaphor, I could see this was different. I was hooked. The Brain Audit challenged virtually every principle of marketing I’d grown up with. Like selling benefit or never starting with a negative or problem. And it’s this refreshing, innovative approach that makes The Brain Audit a must buy for anyone who is really serious about challenging the status quo and taking their business to new heights. Already we’ve applied the principles to one of our workshops and the response has been fantastic. The Brain Audit and our ongoing association with Sean has been one of the best business decisions we’ve every made.”  The Human Enterprise. Sydney, Australia |
| “I was skeptical that Sean’s Brain Audit book would have anything new to say. I could not have been more wrong!” “As a writer who spent the past fifteen years researching thinking, I was skeptical that Sean’s Brain Audit book would have anything new to say. I could not have been more wrong! So, now I’m drafting my letter to Sean, thanking him. I am confident that with the marketing secrets found in The Brain Audit, my books and courses will sell and sell and sell. The crystal-clear, can’t-miss system that Sean outlines in The Brain Audit is the absolute best I have seen in all of my research and reading. Thanks, Sean! The ROI (return on investment) on The Brain Audit is the best of any investment I’ve made.”  Author, “Brain Power” Cincinnati Ohio, USA. |
| Important: Reasons Why You Shouldn’t Delay #1: Customer Conversion Most people are focused on attraction. They drive visitors to a sales page, or entice them to get to a presentation, and despite the obvious numbers the conversion stays extremely low. The Brain Audit instantly boosts your conversion rate because it helps you construct your message that helps customers to buy. #2:Give you the tools as well as confidence The biggest problem of all is not knowing what you’re doing right. And what you’re doing wrong. The Brain Audit not only gives you the tools, but also gives you confidence to forge ahead. #3:It’s not an online/offline/b2b/b2c issue…it’s a brain to brain issue Customers often ask if The Brain Audit can be used in their business. Some customers say they’re offline businesses. Some say they’re online businesses. Some say they have large volumes of business. Some say they have small volumes. The list goes on. B2B, B2C and lots of other variations. What you need to know is that The Brain Audit has worked for professional services such as graphic design, lawyers, consultants etc. And it has also worked for products such as motorcyle ignitions, construction or selling beds. It has worked just as well on paper and brochures as it has worked online. And it’s worked in countries such as Hungary, Germany, France, USA, Canada, India, South Africa, Australia and New Zealand. And that’s just a tiny list. In fact we use the very same concepts and strategy outlined in the Brain Audit for the three arms of our very own business. And we do consulting, training and workshops, and we sell products. When you read this information you’ll realise that it’s brain to brain. And not restricted to a medium, size or location. |
What you will learn in The Brain Audit
The secret of isolation: Without this you water down your marketing message.
The Evening News: Why it always gets your attention (and most advertising doesn’t).
How ‘naming the guarantee’ creates a permanent memory in your customer’s brain.
And of course, as you can imagine, there’s a lot more and it’s all packed into the pages of The Brain Audit in a systematic, structure manner that’s easy to implement. |
| What you get with The Brain Audit Kit |
| The Brain Audit—3 Day Live Workshop Recording (Audio MP3)
The Brain Audit ePub PDF Audio Audio Book And yes the main course of The Brain Audit Kit—The Brain Audit 3 day workshop itself. |
| Big Bonuses |
| #1: The Brain Audit Ebook (with Brain Audit Premium Power Kit)
Many ePubs or PDFs are tackily formatted and hard to read. You’ll get all the pleasure that you’d derive from a physical copy when reading this on your digital device. Even the cartoons are so well placed—but hey, you’ll notice all these little touches for yourself.
# 2: The Entire Audio Book Downloads (MP3 Downloads) (with Brain Audit Premium Power Kit)
And this audio works in all mp3 players and your computer, of course! Believe me, you’ve never seen audio constructed in a way that this audio has been constructed. Format: MP3 (And also available in M4v) #3: The Triggers Audio + Transcript (worth $75) (with Brain Audit Premium Power Kit)
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If you’ve heard audio books before, you may have fallen asleep. That’s because they’re boring and monotonous. And there’s no mental break. They go on from one end to the other. Plus you can’t go to a specific audio section (like you can with a physical book).
When you speak to a potential client, it’s easy to revert back to what you’ve always said. Here’s a short audio file (even if you’re not an audio fan) that shows you how to instantly get the attention of your customer whether it’s face to face, in a presentation or at a networking breakfast.
