Facebook Ads Agency Toolkit By ClickMinded

Description

Facebook Ads Agency Toolkit By ClickMinded – Instant Download!

ClickMinded

Delegate and Scale your Agency with Facebook Ads Processes & Templates

Streamline client onboarding processes, offer new productized services, delegate tasks, and train new employees.

The collection of digital marketing strategy templates, with step-by-step instructions that 10.000 agencies trust to deliver killer campaigns.

Trusted by

Here’s what’s inside the Facebook Ads Agency Toolkit

Over 300 pages of detailed, step-by-step walkthroughs and templates to flawlessly execute Facebook Ads campaigns for your clients.

 

6 Client Onboarding SOPs

 

Onboard a Facebook Ads Client
All the steps you need to smoothly onboard a new client from the get go.

Facebook Ads Client Brief
Get to know your client’s business inside-out in no time, your team, and you client will love you for it.

Creating a Facebook Ads Account With Business Manager
Step-by-step instructions on how to perfectly create a Facebook Ads Account and assign it to your team.

Give and Request Facebook Ads Business Manager Access
Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what.

NEW Verifying domain ownership in Facebook Business Manager
Update necessary for iOS 14. Follow a simple method to verify ownership of a domain so you can keep running ads smoothly.

Migrate Facebook Assets from a personal profile to Business Manager
Manage Facebook Pages, Ad accounts, and the people who work on them — all in one place.

Onboard a Facebook Ads Client
All the steps you need to smoothly onboard a new client from the get go.

Facebook Ads Client Brief
Get to know your client’s business inside-out in no time, your team, and you client will love you for it.

 

7 Strategy & Delivery SOPs

 

The Ultimate Facebook Ads Master Checklist
Follow this document to make you’re delivering a world-class media-buying service Nothing was left behind..

Plan and Launch Effective Facebook Ads Campaigns
Stun clients with a clear, visual, document that illustrates how your Facebook Ads and Funnel are structured.

Reverse Engineer Facebook Ads Strategies
Perform an in-depth analysis competitors’ Facebook Ads strategies. Uncover everything they’re doing, from Ads, to Audiences and Landing Pages.

Create a Facebook Ads strategy proposal deck
Design and propose a professional winning strategy that will skyrocket your client’s performance.

Auditing a Facebook Ads Account
The results of this audit will get you acquainted with the ad account history, reveal the low-hanging fruits, and pave the way to a new media buying strategy.

Design High-Converting Sales Funnels
Map your sales funnel in no time with this funnel design tool. Plan from scratch, find growth opportunities, share it with your team or clients.

Performing a social media audit
Analyze your client and their competitor’s social media metrics to assess low hanging fruits and growth opportunities.

The Ultimate Facebook Ads Master Checklist
Follow this document to make you’re delivering a world-class media-buying service Nothing was left behind..

Plan and Launch Effective Facebook Ads Campaigns
Stun clients with a clear, visual, document that illustrates how your Facebook Ads and Funnel are structured.

 

9 Analytics & Tracking SOPs

Install the Facebook Pixel on Any Website
How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns.

Creating UTM URLs to Track Your Campaigns
Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site.

Setup Facebook, Google, Pinterest, and Twitter tracking
Perfectly track leads, page views, button clicks, signups, purchases or any other event, using any platform’s conversion tracking pixel.

NEW Configuring Facebook Ads conversion events
Update necessary for iOS 14. Configure “Aggregated Event Measurement” on your Business Manager account.

Create an Automated Facebook Ads Report
Save time and effectively analyze your campaign performance with this automated report.

How to Add Google Tag Manager to a Shopify Store
Add Google Tag Manager to a Shopify store and unlock a whole new world of tools and features to power up your Shopify Store.

How to Add Google Tag Manager to a Squarespace Site
Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website.

How to add a Facebook Pixel to a Shopify Store
Add the Facebook pixel to your Shopify Store in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads.

Install the Facebook Pixel on Any Website
How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns.

Creating UTM URLs to Track Your Campaigns
Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site.

Setup Facebook, Google, Pinterest, and Twitter tracking
Perfectly track leads, page views, button clicks, signups, purchases or any other event, using any platform’s conversion tracking pixel.

NEW Configuring Facebook Ads conversion events
Update necessary for iOS 14. Configure “Aggregated Event Measurement” on your Business Manager account.

Create an Automated Facebook Ads Report
Save time and effectively analyze your campaign performance with this automated report.

Add Google Tag Manager to Any Website
How to properly deploy Google Tag Manager, a great tool to add and manage multiple pixels and tracking codes without the needing to edit the code of a site.

How to Add Google Tag Manager to a Shopify Store
Add Google Tag Manager to a Shopify store and unlock a whole new world of tools and features to power up your Shopify Store.

How to Add Google Tag Manager to a Squarespace Site
Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website.

How to Add Google Tag Manager to a Shopify Store
Add Google Tag Manager to a Shopify store and unlock a whole new world of tools and features to power up your Shopify Store.

Install the Facebook Pixel on Any Website
How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns.

Creating UTM URLs to Track Your Campaigns
Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site.

 

8 Execution & Operations SOPs

 

How to create a lookalike audience
Create a lookalike audience that you can use to expand your Facebook Ads audience in the target country of your choice.

Select your Facebook Ads Campaign Objective
Pick the best campaign objective according to what you want your campaign to achieve, and how you want to implement it.

How to structure your Facebook Ads Account
Design a complete blueprint of how your Facebook Ad Account will look like that will allow you to scale and optimize your Facebook Ads campaigns moving forward.

Launch the Perfect Lead Generation Campaign
Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot.

Creating a Cart-Abandonment Remarketing Campaign Using Facebook Ads
Create a simple Facebook ads campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads.

Apply a naming convention to your Facebook Ads Account
Define a naming convention that perfectly fits your account structure and effortlessly generate and apply naming conventions across your organization using the included tool.

How to select your Facebook Ads Targeting
Select a solid targeting option for your Ad, based on data that is available to you and that takes into account other audiences that you are targeting across your account.

Facebook Creative Brief for Designer
Your designers will be able to deliver high quality, relevant creatives for the ad campaigns.

 

10 Tools & Templates

Facebook Ads Campaign Strategy Proposal
Develop a strategic marketing plan for your client and with a strong delivery to get their buy in.

Facebook Ads Project Management Template
Map all the key deliverables and milestones on a timeline so you and your team never misses a deadline.

Client Onboarding Questionnaire
Use this questionnaire to gather crucial information about your client before you kickstart the project.

Client Kickoff Call Template
Strategize and plan for a successful kickoff call with your client and all stakeholders to align expectations.

Visual Funnel Designer Tool
Use this tool to sketch out your perfect funnel on the fly, using a set of done-for-you elements and easily bring your marketing campaigns to life.

Facebook Ads Campaign Planner
Plan how your Facebook Ads campaign will look like, afterward send it to someone to implement it in Ads Manager for you (or do it yourself.)

Facebook Ads Account Structure Design Tool
Edit this visual template to perfectly design a complete blueprint of how your Facebook Ad Account will look like.

Facebook Ads Naming Convention Generator
Massively transform the way you do Facebook Ads, by generating smart names for your ads and open up the door to a whole new world of strategies and reports.

Social Media Audit Worksheet
Use this worksheet to quickly identify growth opportunities across your social media channels.

Facebook Ads Campaign Strategy Proposal
Develop a strategic marketing plan for your client and with a strong delivery to get their buy in.

Facebook Ads Project Management Template
Map all the key deliverables and milestones on a timeline so you and your team never misses a deadline.

Facebook Ads Budget Calculator
Use this calculator to estimate cost and return on ad spend based on your client’s needs.

Stop trading time for money and massively scale your agency
If you’ve been in the agency game for a while, you’re familiar with all the challenges of scaling a Facebook Ads agency:

1. You have a team, but you’re the only one with the knowledge to do all the setups.
2. As the team grows, you lack the time to guide them on campaign strategy and execution.
3. You’re documenting the processes but there’s just too much to write with so little time.
4. Facebook updated their UI (yet again) and it’s hard to keep up with all the changes.
5. Hiring new employees and getting them up to speed becomes difficult because documentation is incomplete and processes are not streamlined.
6. All of these make it harder to sign on new clients and grow your business.

How to scale better and faster without sacrificing time.
There are only so many hours in a day… As long as YOUR OWN TIME is a limiting factor, you won’t be able to scale your agency as much as you want.

This was a huge problem for us when we were growing our business.

We tried looking for a solution online
But no one was sharing what we really needed: the nitty-gritty details of how to perform tasks and build processes that actually help you build and grow a business.

Most Facebook Ads content is just high level fluff
All these articles sound good in theory but are not actionable at all. We wanted something that we can hand off to a new hire, get them up to speed, and have them execute campaigns independently with little oversight.

But it all changed when we started creating SOPs
From strategy, analytics setup, campaign execution, to reporting. We have spent hundreds of hours creating documents, walkthroughs, and templates on how to run complex Facebook ad campaigns for our business.

How to use SOPs to massively grow your Agency
SOPs (standard operating procedures) are EXTREMELY DETAILED instructions that anyone can follow to perform a specific digital marketing task with 99% accuracy.

Want to onboard clients and prove your value quickly?
There’s an SOP for that.

Need to create a campaign strategy from scratch?
There’s an SOP for that.

Want to delegate analytics setups to a Virtual Assistant?
There’s an SOP for that.

This is the least sexy, most “boring” type of content we could possibly create.

But it’s the stuff that will actually help you get more traffic, leads, clients, and revenue.

There’s no fluff, no clickbait, no listicles. We focus all of our effort on creating extremely detailed and actionable walkthroughs.

Tim Berry
CEO, ReputationLocal
Before discovering these SOPs, our agency was struggling to build internal processes. We wanted to systematize everything, but found the task daunting.

With the SOPs, not only were we able to model how ClickMinded did things, but we learned a much better way to manage our system. Even better, we realized there were more efficient ways of doing things than we had been doing them.

Chris Rodriguez
Owner, iExcel

As I’m building my agency, I have been looking to build and acquire tangible resources to help me scale – including digital marketing SOPs.

After much searching, and trial and error, I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched. I repeat – I could not be happier.

Joshua Watson
SEO Director, Spiral Marketing Agency
I estimate we save several thousands of dollars each month by being more effective and action-oriented through the use of these SOPs.

 

With these Facebook Ads SOPs, you can easily scale your operations without spending more of your own time doing it

Easily delegate complex Facebook Ads projects

Just hand SOPs to freelancers or virtual assistants. No technical knowledge required. If they can read and use a computer, they’ll be able to successfully complete the task with 99% accuracy.

Instantly offer new, high-ticket productized services to your clients

Follow proven processes to add new Facebook Ad-related services and close larger deals with comprehensive package services.

Increase client retention

Impress and delight clients by including SOPs in your deliverables. Put your own branding on SOPs and take all the credit for them!
Drastically reduce time to train new employees
Use SOPs to get new employees up-to-date in record time. They will go from 0 to executing killer ad campaigns in no time.

Save time and money
Don’t spend time and resources figuring out technical details. Combine your strategy with our SOPs to launch your campaigns and get results in record time.

Build repeatable systems that make money on autopilot
Customize SOPs to fit your agency’s needs and leverage them to build systems to grow your agency without trading your time for money.

Zach Toth
Founder, Toth Digital

As a one man agency, I used them to fill a lot of gaps in my own SOPs for assistants and contractors. Though my main use, and what attracted me to sign up, was learning new skills that other blog posts just didn’t cover in enough detail. ClickMinded’s SOPs are like blog posts on steroids!

Natalie Wong
Founder, Pep Soap Co.

The SOPs are fantastic. It’s a great way to find exactly what I need at the moment and get the job done. I recently hired a social media manager – I expect the SOPs will come in handy to get her up to speed.

We did the work for you. You just take all the credit
Something changed the moment we started using SOPs for our business. Our business started growing and, at the same time, I was spending less and less time actively working on it.

Looks great, right?
But this is the part no one tells you about.
Creating SOPs is a boring and time-consuming task. While you’re working on SOPs, it feel like you’re not doing “real” work.
If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid.

Plus, whenever Facebook decides to change the rules (which happens often) — you need to update all of your SOPs.

This turns a lot of people away from doing this type of work… even if they know how important it is.

The good news is that we already did most of the work for you with
the Facebook Ads Agency Toolkit.

Laurence Bradford
Owner, Learntocodewith.me

These SOPs have saved us tons of time with their simple, step-by-step processes. I can literally just hand them off and have whoever execute.

Our traffic increased by 26% in ONE month after implementing the SOPs.

 

Introducing: The ClickMinded Facebook Ads Agency Toolkit

STEP-BY-STEP WALKTHROUGHS
Over-the-shoulder walkthroughs that take you through the process in painstaking, meticulous detail, including easy-to-follow screenshots and gifs that anyone can follow, step by step.

WHITE-LABEL BRANDING
Easily download all the SOPs, checklists and cheatsheets and add your own branding for clients and future prospects. We do the work, you get the credit.

Professional Templates and Tools

UP-TO-DATE TEMPLATES
A comprehensive archive of the exact templates and tools that we use to run and manage our own campaigns, so that you can download them with 1-click and focus on delivering results.

EDITABLE, CUSTOMIZABLE, BRANDABLE TEMPLATES
All of our templates are easy to edit, easy to customize and easy to brand. Only give your clients exactly the data they need, and easily brand the templates with your own logo and design.

Platforms covered

Tammer Mahdy
Content Marketing Consultant

I can’t even tell you how often I go back to the ClickMinded SOP library. As a consultant, I haven’t come across a better resource (not that I’m really looking anymore). I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.

Joseph Lau
Co-founder, Nanogic

Theory is great, but results are more important. In this aspect, their SOPs are the Holy Grail & game changer. Showing me step-by-step how to do something for a newbie like me is EXTREMELY valuable!

Mike Kennedy
Owner, Sticky Media

I run a digital marketing agency team and I’ve been in digital marketing over a decade with a Master’s degree. No one has broken down these topics in such a clear and well-organized way. I highly recommend any digital marketing manager to consider using these SOPs, no matter how experienced they are.

Matthew Ballen
Freelance Copywriter and Scriptwriter

These SOPs are so unique. They’re particularly incredible for people like me who are both terrible at documenting processes and terrible at finding time to document them. The more technical SOPs involving analytics and tag manager, etc. are particularly lifesaving for me.

 

Facebook Ads Agency Toolkit By ClickMinded, what is it included (Content proof: Watch here!):

• ClickMinded – Facebook Toolkit
• User Dashboard – ClickMinded.pdf
• Welcome to your SOPs! Start here.mp4