Business Writing For Busy People By Clare Lynch

Description

Business Writing For Busy People By Clare Lynch – Instant Dowload!

Get better results from your business writing

What you’ll learn

• Work out what you want to say quickly and painlessly
• Craft clear, concise, compelling business documents – from emails to reports
• Grab and keep your readers’ attention with powerful messages
• Structure your writing for maximum impact
• Achieve a professional tone of voice in your writing
• Identify and eliminate tech talk and off-putting business jargon

Requirements

A willingness to roll up your sleeves and get writing!

You’ll need at least one piece of your own writing to complete several of the exercises

It’s not necessary, but you might want to have a specific new writing project in mind

Description

Business Writing For Busy People is a short, sharp course you can complete at your desk in under 2 hours.

What you’ll learn in Business Writing for Busy People

Business Writing For Busy People, covers the key things you need to know if you want to get better results from your business writing.

This course is perfect for anyone who has to write anything at work. Whether you’re a new graduate who needs to adapt your writing style for the workplace. Or an experienced executive who wants to brush up your business writing skills.

By the end of this course, you’ll be armed with a slew of techniques for crafting more effective business documents, from day-to-day emails to persuasive pitches and proposals.

You’ll start by learning to identify the features of a ‘professional’ writing style. You’ll be introduced to a series of powerful (and free!) online writing tools you can use to analyse your own work. Tools that have been tried, tested and given the whole-hearted thumbs up by my own clients.

You’ll also learn about the cultural factors that can affect the degree of impact your writing will have – essential knowledge if English isn’t your first language or if you’re working as part of a global team.

Good writing isn’t primarily about the words you use – it’s about figuring out what you’re trying to say and why it matters.

So early on in the course, you’ll learn how to quickly identify your key message before you even sit down to write. And how to present your ideas effectively – in a way that meets the needs of busy readers.

Specifically, you’ll learn more about the reading strategies people use to seek out the information that matters most to them – and how to adapt your writing accordingly.

The techniques you’ll learn for getting your ideas down on paper quickly and clearly will save you time as a writer – and save your audience time as readers.

You’ll also learn how to craft sentences that are clear, concise and jargon-free – so you can communicate your expertise without losing your reader. And how to add warmth to your words so you forge a deeper connection with people everytime you write.

Finally, you’ll learn simple techniques for proofing and polishing your work – so you can weed out embarrassing errors that could undermine your credibility as a writer.

By the end of this course, you’ll be able to:

• Identify and adopt the features of a ‘professional’ style
• Save time when writing anything – from day-to-day emails to persuasive pitches
• Delight your audience – by saving them time when reading your work
• Quickly identify what you want to say – and how to say it
• Structure your writing for maximum impact
• Present your ideas so readers can instantly home in on your most important points
• Apply a proven formula for crafting pitches and proposals that persuade
• Communicate your expertise clearly and compellingly
• Rid your writing of confusing tech talk and off-putting corpspeak
• Engage your readers by making your writing warmer and more human
• Establish credibility by proofing and polishing your work effectively

Hands-on practice

The only way to improve your writing is to roll up your sleeves and get writing. That’s why I’ve designed Business Writing For Busy People to be a highly practical course.

Throughout the course, you’ll get opportunities to put theory into practice with exercises and assignments drawn from real-life examples of business writing.

You’ll also be encouraged to reflect on your own business writing. You’ll find the course particularly useful if you’ve got an existing writing sample you’d like to critique and improve on – or a crucial upcoming writing project to complete.

Course resources

Business Writing For Busy People gives you a wealth of resources for crafting clearer, punchier, more persuasive business documents, including:

links to free online tools for analysing and improving your writing

51-page downloadable course workbook featuring course exercises and assignments – including model answers – and summaries of the key points of each lecture

downloadable copy of instructor’s e-book ‘Catch Every Error: A Guide To Polishing Your Document Like A Pro – Complete With A Proofreading Checklist’

links to useful articles and other online sources to help you produce better business writing

Is Business Writing For Busy People the right course for you?

Business Writing For Busy People has been designed for time-pressed professionals who want to get maximum results from their writing – in minimum time.

If you’re looking for a more comprehensive course that will take you from business writing beginner to the level of a copywriting pro, you might prefer to enrol in one of my other courses, Writing With Confidence.

Business Writing For Busy People covers some of the same ground as Writing With Confidence – albeit with all-new exercises.

However, Business Writing For Busy People focuses on just the most important writing techniques you need to get fast results.

Who this course is for:

Busy executives who want to write more effective business documents

New graduates in their first role

Experienced professionals who want a quick refresher of the principles of good business writing

Course content

Introduction: how to develop a professional writing style

• Introduction: is this course for you?
• How to adopt an appropriate tone of voice
• Tone of voice: an example
• Writing in a global market: cultural factors that affect your writing styles
• How to achieve a professional writing style: summary

How to write clearly and concisely

• Leave out the parts readers skip
• How to write more readable sentences
• Clarity and concision: words and phrases
• Communicating your expertise: how to spot and minimise tech talk
• How to write clearly and concisely: summary

How to connect with your reader

• How to make your writing more active and less passive – and why you should
• How to add warmth to your words with power pronouns
• Jargon: how to spot and minimise biz babble
• How to connect with your reader: summary

Bonus section

Instructor

Clare Lynch: Cambridge University writing tutor & professional copywriter

A University of Cambridge tutor. A professional copywriter.

WINNER OF UDEMY’S AWARD 2019 FOR STUDENT SUCCESS

University of Cambridge tutor Dr Clare Lynch is an expert writer with decades of experience.

Clare hasn’t simply edited the work of other journalists at elite publications, such as The Financial Times. She’s also herself a hugely successful copywriter in her own right.

What’s more, in October 2019, Udemy bestowed their Student Success award on Clare for her dedication to her Udemy students.

20+ years of writing experience

In her 20+ year career, Clare has crafted copy from scratch for elite clients in a wide range of fields, including lifestyle, retail, property, tech, pharma, finance and government.

Over the course of that career, Clare has honed her techniques for getting under any reader’s skin – and crafting messages that instantly resonate with the target audience. Techniques she now shares with over 28,000 students on Udemy.

Clare’s experience as a writer embraces a huge range of writing formats and styles – including case studies, white papers, feature articles, direct mail campaigns, web content, ad copy, video scripts, CEO speeches and brand messaging.

A blogging expert

And as the author of the popular blog Good Copy, Bad Copy, Clare herself has attracted hundreds of thousands of readers to her own writing. Good Copy, Bad Copy has been named on Copyblogger’s list of 15 copywriting and content marketing blogs that will make you more money.

An award-winning teacher

What’s more, Clare has a PhD in English Literature and teaches at the University of Cambridge. She’s also a qualified and highly experienced corporate trainer.

So Clare isn’t merely an expert at her craft. She also knows how to communicate her expertise in a way that’s memorable, entertaining and addictively engaging.

That’s why, in October 2019, Udemy bestowed their Student Success award on Clare for her dedication to her Udemy students.

“She is an incredible teacher that has a special unique ability of keeping her students minds engaged and hanging on her every word.” – BRAD MACE, UDEMY STUDENT

Take a look at some of the clients who’ve benefited from Clare’s expertise:

Aberdeen Asset Management
Algomi
BNP Paribas
BP
Brunswick PR
Deutsche Bank
European Banking Authority
European Central Bank
The Financial Times
Judge Business School, University of Cambridge
King’s College, Cambridge
Language Centre, University of Cambridge
Macquarie
Mavens of London
Microsoft
Misys International Banking Systems Ltd
Ofcom
Prince’s Trust
Prudential UK and Europe
Royal Bank of Scotland
Sainsbury’s
Schroders
TowerBrook Capital Partners
Tradition (interdealer brokers)
REA Group
UBS

Business Writing For Busy People By Clare Lynch, what is it included (Content proof: Watch here!)