Guesswork essentially means wasting time trying to attract prospects on a platform they’re not using. Or leveraging a piece of content that no one is interested in.
UTM parameters eliminate all of that guessing.
As nerdy or technical as they sound, they’re actually just snippets of text added to the end of URLs that help Google Analytics determine the exact source of traffic to your site.
If you’re new to this whole ‘UTM’ thing, there is a way to get over the learning curve and start tagging your traffic sources – fast and easy. Plus, if you do it with the builder tool we’ve created, we make it pretty hard for you or your team to mess up.